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Why peat

Peat is an ancient treasure in Estonian bogs, and is a part of the clean and untouched natural environment. A bog is a place where the air is always fresh, the flora is lush, and the water is an oasis of purity. Peat with a high content of humic substances can only be found in a few places in the bog, and it is considered the best natural medicine for human skin in the world. Peat encompasses the power of the plants that have grown in the bog over the course of millennia and contains an abundance of natural minerals and bioactive substances that are beneficial for human skin. What makes peat so special is the interplay between its bioactive ingredients and natural minerals – a result that is impossible to replicate with any modern technology. The chemical composition of peat has been carefully investigated. According to the current data, peat contains more than 200 substances.

EFFECTS OF PEAT ON YOUR SKIN

  • Cleanses and refreshes your skin. Humic acid and mineral substances capture harmful residues from the deepest layers of the skin and remove them from the body.
  • Keeps your skin youthfully beautiful. Fulvic acid allows the skin to absorb minerals and nutrients significantly more effectively, increases skin metabolism and boosts cell renewal. Fulvic acid also helps even out the skin tone.
  • Heals your skin. Hymatomelanic acid smooths and heals skin texture and accelerates the healing of superficial micro-wounds as well as cell renewal. Peat contains significant quantities of vitamins, antiseptic and anti-inflammatory substances and ingredients that participate in cell metabolism and balance hormones.
Peat is suitable for all skin types. It is especially effective for psoriasis and acne, as well as on aging skin or skin with first signs of aging.

EFFECTS OF PEAT ON YOUR HAIR

  • Naturally cleanses your hair. Peat has strong deep cleansing properties and helps restore the normal functioning of the scalp.
  • Promotes hair growth. Peat has deep cleansing properties that will also cleanse the hair follicles, creating a clean environment for healthy hair growth. Humins are a part of active peat and influence the metabolism of the scalp. Accelerated metabolism and circulation of the scalp contribute to faster hair growth.
  • Nourishes your hair. Peat is extremely rich in minerals. Minerals nourish and supply the hair with everything necessary for the hair to remain strong and healthy.

Peat is suitable for all hair types. In the case of an oily scalp, peat balances the oil production of the scalp. In the case of a dry and flaky scalp, peat removes the flakes and stimulates the normal functioning of the scalp. Peat products are especially effective for thinning and breaking hair.

EFFECTS OF PEAT ON YOUR BODY

  • Relaxes. Magnesium and other minerals in peat help relieve muscle tension and cramps.
  • Soothes. Peat helps balance hormones and the level of brain activity. Thanks to these properties, peat has a calming effect on the central nervous system and helps lower the stress hormone levels.
  • ADDRESS Telliskivi 60, Tallinn, Estonia
  • Phone: +372 5690 8556
  • E-mail info@aesti.ee
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Projekti lühikirjeldus: Aesti Skincare OÜ tegeleb Eesti terviseturbast looduskosmeetika arendamise ja tootmisega. Starditoetuse abil teostatakse turundustegevusi. Projekti eesmärk on üle-eestiline brändi ja toodete tuntuse kasv läbi turunduskommunikatsiooni ehk tarbijates tähelepanu ja huvi äratamine ning ostusoovi tekitamine läbi erinevate turundustegevuste. Projekti tulemusena on viidud ellu turundusplaan ja loodud 2 uut töökohta. Projekti kaasrahastab Euroopa Regionaalarengu Fond. Toetuse summa on 14959,84 eurot.

Projekti lühikirjeldus: Arendusprojekti üldine eesmärk on suurendada ettevõtte konkurentsivõimet läbi eelduste loomise uuenduslike ja kõrgema lisandväärtusega toodete väljatöötamiseks ja turustamiseks nii sise- kui välisturgudel. Arendusprojekti konkreetseks eesmärgiks on innovaatilistele tehnoloogilistele lahendustele tuginedes töötada välja spetsiifiline kosmeetikatööstuse tooraine töötlemise tehnoloogia. Projekti tulemusena on valminud on spetsiifiliselt kosmeetikatööstuses kasutatava seadme eel- ja põhiprojekt, lisandunud uued tootegrupid, kasvanud ettevõtte konkurentsivõime ja ekspordipotentsiaal.
Projekti kaasrahastab Euroopa Regionaalarengu Fond.
Toetuse summa on 13990,2 eurot.

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