The bog as the source
Peat comes from the bog – our unique and pure raw material that forms the foundation of Aesti beauty products. It is where nature and science meet to create something truly effective and conscious for your skin and hair.
Estonian bogs are a natural treasure — filled with fresh air, pure water, and rich vegetation. Over thousands of years, bog plants have absorbed natural minerals and bioactive compounds, giving peat its skin-caring and purifying power. This creates a unique harmony that even modern technology cannot replicate.
-
22%Estonian wetlands, including bogs, cover nearly 22% of the country’s land area, making them one of the most important ecosystems in our natural environment.
-
30%The world’s wetlands (bogs and other peat-covered areas) store about 30% of all the carbon contained in soil — highlighting the vital role these ecosystems play in maintaining the balance of our planet.
-
10%The world’s peatlands — including bogs — store approximately 10% of the planet’s freshwater reserves.
The peat found in Estonian bogs is a precious gift of nature.
Peat forms slowly. Very slowly.
It is a layered mixture of bog plants, moss, and micro-organisms that takes hundreds, even thousands of years to become a dense, dark brown, and nutrient-rich layer beneath the earth’s surface. This passage of time gives peat its true value — there is nothing rushed or artificial about it.
Estonian bogs offer some of the finest peat in the world — our climate, vegetation, and untouched landscapes create the perfect environment for peat to develop naturally and abundantly.
For centuries, peat has been used in healing compresses, to soothe skin conditions, and for body care. We bring this ancient wisdom into the present — as pure and honest as nature intended.
“Peat is nature’s unique treasure, revealing its powerful essence to enrich human beauty in a natural way.”
The charm of nature lies in scientific discovery
For Aesti, it’s not enough for something to be called “natural.” We want to know why it works — and how well.
That’s why the story of peat is backed by years of collaboration with Estonian scientists — from laboratories where the effects of natural substances are measured not in hours, but in evidence.
Research has shown that peat contains over 200 natural compounds, including:
-
humic acids – help remove impurities and support skin detoxification
-
fulvic acids – deliver nutrients deep into the skin
-
minerals – such as zinc, magnesium, and iron that strengthen the skin’s protective barrier
-
antioxidants – fight free radicals and help maintain youthful skin
These compounds don’t act alone — together, they create a complex, multi-layered support system for the skin. Thanks to them, peat can soothe irritation, restore balance, and promote natural renewal.
We never take anything from nature just because it’s beautiful or trendy. We choose only what is measurable, proven, and truly helps you feel that your skin is genuinely cared for.
“Science has revealed that peat contains more than 200 different compounds, making it truly exceptional.”
A journey from the depths of the earth to your skin
Every Aesti product begins with peat and ends with the belief that less can be more. We don’t create a wide range just for the sake of variety — every ingredient, texture, and effect is thoughtfully designed, based on what the natural power of peat and scientific precision can achieve together.
Here you’ll find care for both skin and hair, where peat is not a supporting element but the very center of it all. Each product serves a purpose — to provide truly effective, clean, and mindful care. And we only develop what is genuinely needed.